“Kevin Patterson on the Everyday Importance of Rhetoric” 
Town Branch p. 22
https://vimeo.com/103940588

KEVIN PATTERSON: It’s very easy to read, it’s very easy to learn, it’s very easy to absorb knowledge, and I think that’s great, I think that’s where it starts, but absorbing knowledge really does not make you helpful or beneficial to anyone who’s per--, who’s looking to hire you, or if you’re looking to create an industry on your own, or you’re interested in creating a company on your own. It’s how you take that information and you put it out there, and that’s where verbal communication, that’s where writing skills, that’s where how you present yourself, you’re always on stage, you’re always interviewing with someone all the time, and so you gotta be able to make sure that you’re presenting yourself in the very best light.